Performance Marketing
AI-powered performance loops that keep CAC in check.
I design paid media systems that connect experiments, creative intelligence, and attribution so every channel contributes to predictable pipeline growth while your brand stays human.
Channel Strategy
Unified planning for Meta, TikTok, YouTube, LinkedIn, search, and affiliates with AI-informed budget pacing.
Creative + Experimentation
Hook libraries, AI caption engines, and rapid multivariate testing that finds the signal in noisy feeds.
Measurement & Optimization
Attribution models, KPI dashboards, and automation that routes learnings back into new creative + spend decisions.
What you get
- Media + budget blueprint with AI-informed pacing across high-intent and discovery channels.
- Creative hypothesis bank + captioning engine aligned with behavioral storytelling.
- Experimentation calendar with guardrails, escalation, and rapid iteration.
- Attribution stack, dashboards, and AI observation loops that feed new creative briefs.